Robert (Spike) Reed was born in 1944 in White Plains, NY, grew up in Chappaqua, NY, and graduated from Horace Greely High School in1962. He received a B.A. degree in economics from Ohio Wesleyan University in 1966 and was a member of Beta Theta Pi fraternity. To pay college expenses, Spike washed dishes and bartended. He also sold Fuller brushes door to door for two summers and was the highest earning part-time salesman in the tri-state area.
Spike joined the advertising agency Dancer-Fitzgerald-Sample in media planning in 1966 and three years later joined the account management team working on ad campaigns for Cheerios, Skippy peanut butter and Bounty paper towels. He was named management director of the Wendy’s ham- burger account, creating the “Where’s the Beef?” campaign. Later, he created the “Pizza! Pizza!” campaign for Little Caesars. In 2006, he joined Executive Media Network as director of marketing and sales for airport and airline media properties where he became the top revenue producer for digital signage networks until retiring in 2014.
He and his wife Mary Anne live in Darien and have two children and two grandchildren. Spike is a member of the Silvermine Golf Club and Wee Burn Country Club. He enjoys skiing, golf, gardening, travel and photography.
