Connecticut, as we all know, is actually a wonderful place to live and raise a family. Yet only half of Connecticut residents said they were proud of the state in a recent survey, even though 73% felt it was a good place to live. Part of the challenge is that Connecticut has not defined itself around its resources and attributes; there are few who can describe what’s wonderful about our state and those in Fairfield County might see it merely as a suburb of New York. Governor Lamont is determined to change that so that people know better what makes Connecticut special.
Anthony M. Anthony is an executive marketing and communications professional currently serving as the Chief Marketing Officer (CMO) for the State of Connecticut. As the first CMO, he oversees the newly created Office of Statewide Marketing and Tourism, working tirelessly to shape and promote a compelling narrative about Connecticut as an exceptional place to live, work, and play.
Previously, Anthony served as the Special Advisor and Communications Director to Governor Ned Lamont, where his storytelling skills and strategic guidance contributed to Governor Lamont’s high approval ratings.
Anthony’s expertise was built over the years in the private sector as a creative director and strategist at boutique brand communications agencies in New York City guiding Fortune 500 brands across the tech, media, consumer packaged goods, hospitality, and healthcare sectors.
Summary
Reimagining Connecticut: How the State’s First Chief Marketing Officer is Telling a New Story
What do you think of when someone says “Connecticut”? For many, the answer is fuzzy—maybe a reference to its historic nickname “The Constitution State,” or perhaps just a quiet nod to its proximity to New York or Boston. But as Anthony Anthony—yes, that’s his real name—sees it, that’s exactly the problem.
Appointed in 2023 as Connecticut’s first Chief Marketing Officer, Anthony is on a mission to give the state something it has long lacked: a clearly defined identity. He made a compelling case for why marketing isn’t just about tourism or PR—it’s about state pride, economic growth, and shaping the future.
From Middle Child to Main Character
Anthony quickly realized that Connecticut suffers from what he calls a “middle child syndrome.” It’s wedged between cultural giants—New York and Massachusetts—and has struggled to carve out its own distinctive brand.
“It’s a great place to live,” he said, “but a lot of people here can’t explain why.”
Defining the Brand
Anthony merged the previously siloed offices of tourism and workforce marketing into a single, unified Office of Statewide Marketing and Tourism.
The result? A cohesive message built around the phrase: “Connecticut: Make It Here.”
The slogan, he explained, reflects more than just a manufacturing legacy. It’s a call to action for dreamers, builders, innovators, and families. Whether you’re starting a business, writing a novel, or raising a family, Connecticut can be your launchpad.
A New Kind of Marketing Machine
In his first year on the job, Anthony’s team helped drive over 15.4 billion media impressions, up from just over 4 billion the year before. Creative, low-cost campaigns like the Connecticut Christmas Movie Trail, the Oyster Trail, and a push to establish the state as the Pizza Capital of America (trademark pending) brought national attention—and a sense of fun—to the brand.
There’s also a strong business case for investing in marketing. According to industry benchmarks, every dollar Connecticut spends on tourism marketing returns about $8 in economic activity. Anthony’s team is also developing a statewide rewards program—“Made”—to incentivize residents to share their experiences and stories online, turning word-of-mouth into a measurable force.
Data-Driven Optimism
Anthony backed up the storytelling with stats that surprised even the most seasoned locals:
- Connecticut has seen four consecutive years of population growth, outperforming national and regional trends.
- The state’s GDP and job growth in key metros like Hartford, New Haven, and Fairfield County have exceeded expectations.
- Net promoter scores—a measure of how likely residents are to recommend the state—have jumped by over 100% in categories like work, live, and visit.
He acknowledged challenges, of course—cost of living, traffic congestion, and estate taxes chief among them—but stressed that these aren’t insurmountable. In fact, he said, they’re already being addressed through fiscal stability, infrastructure investment, and targeted tax relief.
Not Just a Campaign—A Community
Anthony emphasized that branding isn’t about spin—it’s about storytelling, culture, and shared values. “We’re not just marketing a state,” he said. “We’re building a sense of belonging.” That’s why the campaign is increasingly tapping into local stories: from shellfish farmers in Stonington to chefs in New Haven, to students and CEOs sharing what makes Connecticut work for them.
And the efforts aren’t limited to tourism. The marketing office is collaborating with business development agencies to attract investment from other states and even abroad. As he pointed out, European firms are increasingly eyeing U.S. locations to avoid tariffs—Connecticut, with its skilled workforce and robust infrastructure, is ready to make its case.
Looking Ahead
Upcoming initiatives include:
- The launch of a Connecticut Pizza Trail (voting is open now).
- Support for America 250 celebrations via the state’s popular tourism site.
- A quarterly thought leadership series to connect business, education, and government leaders.
- Expansion of regional flight access, particularly at New Haven’s Tweed Airport.
Anthony closed with a reminder: marketing Connecticut isn’t just his job—it’s everyone’s. Whether you’re a business owner, a town official, or a lifelong resident, he urged people to share their stories, promote their communities, and proudly say what makes the state worth calling home.
“We all have a stake in how this place is perceived,” he said. “If we want people to make it here, we’ve got to show them how.”
Note: Members interested in engaging with Anthony over the marketing program should email him at anthony.anthony@ct.gov.
Aaron Cooper has dedicated his career to pre-k through grade 9 independent school education. He has been a teacher, coach, advisor, and administrator for the last 22 years. Aaron Cooper joined New Canaan Country School in July 2018.
Juliet Cain is a cofounder of the Darien Pollinator Pathway with Deepika Saksena. The DPP seeks, through events and publications as well as through advocacy at the state and local levels, to help eliminate the use of pesticides in our yards and public spaces and to restore pollinator populations with native plantings. As former Chair of the Darien Beautification Commission, Juliet spearheaded the native plantings on the slopes at the Darien Town Hall.
Even while veterans are often welcomed home from combat tours as heroes, they also may encounter long term neglect in health care, disorientation and PTSD, and even homelessness. This presentation will address these challenges, their scale, their conditions, and programs that seek to address them.
Welch closed by returning to the local history. He spoke about the statue originally placed in Darien, now relocated to Rocky Hill, depicting a Civil War officer comforting a young girl—symbolizing the enduring costs of service and the need to care for veterans and their families.
Dr. Joseph W. Polisi was president of the Juilliard School for 34 years from 1984-2018 and is now president emeritus and chief China officer of the School. Through his experiences at Juilliard and Lincoln Center, Polisi creates in his book a complex tableau which traces the idealistic and determined efforts by John D. Rockefeller, 3rd and his colleagues to create a unique environment where the most prominent performing arts institutions in New York City would be brought together at a venue named Lincoln Center for the Performing Arts.
Upon stepping down from his role as president of Juilliard, Polish became Chief China Officer, supervising the overall development of The Tianjin Juilliard School in Tianjin, China. Opened in fall 2020, Tianjin Juilliard offers audition-based programs on pre-college and graduate levels. The graduate school program is taught in English and offers a USA-accredited master’s degree from The Juilliard School. There are also public programs for adult learning and instrumental training, as well as an innovative learning environment, Juilliard Imagination, featuring interactive exhibitions for adults and children.
Andrew Traub has been a board member of the Harvard Business School Club of Connecticut for 13 years. He has worked on forty projects in social services, education and the arts. Andrew has been board president and chaired several subcommittees. Andrew, a third-generation retailer, worked in this industry for over 40 years as a C level executive of retail and wholesale companies and a consultancy in retail strategy and international brand development. He has been a keynote speaker in both the US and China. Andrew and his wife, Lois, who is a retired attorney, live in Stamford; they have three daughters who live in Arlington, Virginia; Croton on Hudson, NY; and Los Angeles; and four grandchildren.

Helene Stapinski is the nationally bestselling author of three memoirs: Five-Finger Discount, Murder in Matera, andBaby Plays Around. She writes regularly for The New York Times; her work has also appeared in The Washington Post,New York,Travel & Leisure, and dozens of other publications. She teaches at New York University and lives in Brooklyn. Helene was the principal author to support Bonnie’s research.
Annelise Osborne is chief business officer at Kadena, a blockchain technology company, where she is focused on upgrading finance. Annelise has over 20 years of experience in finance, credit, real estate, family office, risk, structuring, governance, and digital assets. She was previously head of institutional for Arca Labs, working with companies to drive blockchain innovation through strategic partnerships and advisory services as well as COO of Propellr LLC, company that creates a platform for digitally held assets. Annelise spent 12 years at Moody’s Investor Service running teams in structured finance. She is a thought leader, board advisor, university lecturer and author. Her book, From Hoodies to Suits: Innovating Digital Assets in Traditional Finance, hit shelves in June 2024. Annelise holds an M.B.A. from Columbia Business School and a B.A. in Economics from The College of William and Mary.
DMA member and Darien First Selectman Jon Zagrodzky will provide an update on Darien town government including overall strategy, Great Island, new commercial developments, flooding investments and the FY 2025 budget process. Jon plans to leave ample time for Q&A and promises that no topic is off limits!
Thomas E. Graham is a distinguished fellow at the Council on Foreign Relations. His book, Getting Russia Right, was published in September, 2023. He is a cofounder of Yale University’s Russian, East European, and Eurasian studies program and sits on its faculty steering committee. He is also a research fellow at Yale’s MacMillan Center. He has been a lecturer in global affairs and political science since 2011, teaching courses on U.S.-Russian relations and Russian foreign policy, as well as cybersecurity and counterterrorism. Graham was special assistant to the president and senior director for Russia on the National Security Council staff from 2004 to 2007, during which he managed a White House-Kremlin strategic dialogue. He was director for Russian affairs on the staff from 2002 to 2004.
John Sullivan, our American ambassador who was on the diplomatic front lines when Putin invaded Ukraine, will share a behind-the-scenes account of how U.S.-Russia relations hit their nadir
Ambassador John J. Sullivan, former US deputy secretary of state and former US ambassador to the Russian Federation, is a partner in Mayer Brown’s Washington DC and New York offices and co-lead of the firm’s National Security practice. He is also a Distinguished Scholar at the School of Foreign Service of Georgetown University and a Distinguished Fellow at the School of International and Public Affairs of Columbia University. He serves as a Contributor to CBS News, is quoted frequently in international media as a leading authority on foreign affairs, and has written a book on his experiences as ambassador,
Mark Nunan, a long time DMA member and prolific convener and presenter, will provide a focus on Slovenia, its history and place historically in Europe and in the geopolitics of the 20th century—the nature of the country, its experience in the world wars, its post-war assimilation by Yugoslavia, and its eventual emergence as an independent nation.