“Content Guy” / Prime Storyteller, MorningNewsBeat.com, Author, “Retail Rules! 52 Ways To Achieve Retail Success,” & Co-Author, “The Big Picture: Essential Business Lessons From The Movies”
For more than 40 years, Kevin Coupe has been bringing to audiences all over the world a wealth of experience, sharp storytelling skills, provocative and contextual insights, unique worldview and “serious irreverence” about the world of business and consumers. He is the author of “Retail Rules! 52 Ways To Achieve Retail Success,” a guidebook for competing effectively and efficiently on Main Street, and co-author, with Michael Sansolo, of “The Big Picture: Essential Business Lessons from the Movies,” which uses film narratives to teach about leadership, marketing and surviving the workplace. A quarter century ago, he launched MorningNewsBeat.com, providing “business news in context, and analysis with attitude” to more than 25,000 subscribers all over the world, finding critical, relevant and resonant lessons not just in the world of retailing, but also in sports, popular culture and a wide range of other businesses. An independent survey recently ranked MNB as the “top industry news and information site.” And, Kevin is an adjunct faculty member at Portland State University in Oregon. In addition to speaking at hundreds of conferences in the U.S. and abroad and reporting from 49 states and six continents, Kevin has been a daily newspaper reporter, magazine writer/editor, video producer, bodyguard, and clothing salesman. He has supervised a winery tasting room (happily), run two marathons (slowly), driven a race car (badly), learned to box (painfully), tried stand-up comedy (amusingly), and acted in a major (but obscure) motion picture. He is married with three grown children and lives in Connecticut.
Getting a Grip on Grocery
Consumers everywhere are faced with a plethora of choices from which to buy food – including in Darien, where there are 10 major competitors competing for food dollars just within a seven-mile stretch of road. Beyond the fragmented competition, issues like inflation, food safety and technology influence when and where people shop.
This is the challenging environment that longtime Darien resident Kevin Coupe has been chronicling for more than four decades, including the last 25 on MorningNewsBeat.com, which is seen within the retail industry as a primary and entertaining source of provocative and irreverent commentary. In this customized and interactive session, KC will evaluate the competitive landscape that is changing the food industry (and customers), cast a critical eye on how companies’ leaders are judging (and misjudging) the marketplace, focus on the issues that inform the choices of local shoppers, and make some informed guesses about who the winners and losers will be – and why it should matter to Darien consumers.
